(sparknotes version)
packaging redesign
absurd snacks
an allergen-free snack brand wants to expand their audience to those outside those with dietary concerns. so we positioned it as so ridiculously good that you can’t stop eating it. it’s not nuts, it’s absurd.
* 72 hour sprint, chosen by client/agency as first place winner!
* made in collaboration with lydia behler, elliott cochran, jessica kelley and nicole onuegbu *
strategy
BACKGROUND: Absurd Snacks is an local Richmond allergen-free snack brand that believes that every snacker, regardless of dietary concerns, should be able to experience ridiculously delicious food.
OBJECTIVE/ASK: Increase brand recognition and expand Absurd Snacks’ audience past those with dietary concerns; get peopleto choose it as their go-to snack.
TARGET: Older Gen Z & Younger Millennials (20-30 y/o) who have such busy schedules that they have to eat whenever and wherever they can.
INSIGHT: Hunger knows no social cues.
CONCEPT: Absurd Snacks is so ridiculously good that you can’t help yourself from snacking. It’s not nuts, it’s absurd.
social campaign
emphasizing snacking at “socially unacceptable” times
out of home
decals placed in absurd places where you might want a snack.
bonus merch
a watch that tells you when it’s the right time to snack. (anytime)
