bellemeade community bike shop

student creative sprint

branding, graphic design

the ask:

create a new logo & brand identity for groundwork rva’s bellemeade community bike shop (in 24 hours)

answer:

enlighten the Richmond community on how BCBS creates a path to kids reaching their fullest potential, unlocks a world of opportunity for kids in the community

* made in collaboration with laurel holsinger, serena satouri, nick molnar & joy dao *

the strategy.

insight: BCBS unlocks a world of opportunity for kids in the community

BCBS doesn't just solve the problem of: “kids need to be active”,

they provide children with the tools to become:

independent: providing access to bikes and biking paths
confident: providing kids with life skills that build self-confidence
stimulated: providing access to natural stimuli of the outdoors
safe: providing a safe and positive environment to feel free to grow

we want to . . . enlighten the Richmond community on how the BCBS creates a path to kids reaching their fullest potential

* all strategy work done by nick molnar, serena satouri, and laurel holsinger pre-sprint *

creative manifesto

Throughout life, there are many paths, but the one that matters most is the one that you create. Bikes are the passage to growth and imagination. There's a reason why everyone remembers what it feels like to soar down a hill so fast that it feels like you're flying or the first time they rode without training wheels. Bikes are the vehicles for milestones, memories, and nostalgia.

The Bellemeade Community Bike Shop believes that kids deserve the opportunity to dream up a world that is vast and magical. Through teaching bike repair and civic duty, future generations have the opportunity to earn their own bike and live life on their own terms. Bikes give us the freedom to transform a once mundane walk around the block into a mystical expedition to the river. A Sunday afternoon into an exhilarating journey through your local trails. Bikes give kids the ability to make a world of their own. For children, imagination is sacred, and investing in the dreams of the youth is investing in our future.

And that’s what Bellemeade was made for: to bring the trails of imagination closer to those who need it.

* by serena satouri *